The website is considered as result oriented and fruitful if it has the caliber to draw heavy traffic. In order to drag traffic on the website, it is mandatory that it should be optimized in regards to the parameters of the search engines. The logic behind this is that you only get visitors if your website appears on the top of the searches with the relevant keywords. The major portion of the population is using the internet services in order to search products and services. They use keywords while doing the search on the search engine. For example, if you want to go for the dinner, then you will search “best restaurant in New Delhi”. With this, the search engine will manifest the list of different websites of the restaurants which are optimized for this particular keyword.
The search engine algorithms are changing day by day. The reason behind this is that they want to provide authentic information to the users. To ensure this, they are regularly updating their algorithms. The latest algorithm updates of Google like Panda, etc are changing the conventional ways of SEO. According to the recent update, search engines like Google have decreased their updating timing. They are now striving to bring fresh information in the searches.
The SEO is divided into two categories: On Page Optimization & Off Page Optimization.
The On Page optimization includes activities which are performed on the website. These activities involve the inclusion of page titles, image titles, meta tags and description. These are considered as essentials in order to improve the ranking of the website. If these essentials are not present, then the website will not be able to attract the search engines bots. Thus, it will not get the top spot in the searches.
As SEO has changed, everyday SEO professionals use new techniques to improve the ranking and visibility of the website. One most influential way of improving the ranking is “keyword blogging”. This activity serves two purposes. One, it helps in updating the website with the fresh content. Secondly, it helps in targeting the keyword and also provides the opportunity for internal link building. The bots also count inter-links while estimating the authority of the website. So, it is considered as a very good step.
After On Page, there comes Off Page optimization. It revolves around the content marketing. In this, the authentic content is spread across different platforms in order to bring traffic. The content in the form of articles, blogs, PPT, PDF, social bookmarking, classified ads, etc is spread so as to generate back link. The philosophy behind this is that if someone likes your information, then (s)he will certainly navigate to your website by following the link. This helps in dragging traffic to your website.
The SEO is changing at very swift pace. It is but obvious that you should update your website frequently in order to get improved ranking and visibility. The updating will help in attracting search engine bots, which eventually results in taking your website on the top of the searches.