Benefits of Social Marketing

With each passing day, social media marketing is gaining more and more popularity. Businesses from different parts of the world are using social media to gain exposure and to enhance the success and development of their business operations. Following are a few of the many benefits brought on by social marketing:

social media

Increased Brand Awareness and Visibility

Social networking sites are communication channels that increase brand recognition and awareness by showcasing a brand’s content and voice. A Facebook or Twitter user can learn about your brand and business after stumbling upon information being displayed in their newsfeed.

Social media creates a chain link of information that gets spread far and wide; thus, creating opportunities of discovery and visibility that can lead back to your website and products by way of links.

Enhanced Brand Loyalty

Businesses and brands that use social media platforms to engage with their target audience enjoy high levels of loyalty from their customer base. They also grab the attention of potential customers during the process. This happens because connecting with customers becomes easier through the use of social marketing.

Brand awareness

Greater Insight about Target Audience

The key to success with every business is knowledge and insight about their customers. When you know your customers well, you can better cater to their needs. Customers state their likes and dislikes, preferences, comments and suggestions on social network sites. And businesses should use these insights to provide products and services to better suit the needs and wants of their target audience.

Decreased Costs of Marketing

As opposed to the excessive costs of advertising through television, print media and out of home media, advertising on social media websites is relatively cheaper. It is also easier to tap into different market segments, reaching more customers.

Improved Search Engine Rankings and Website Traffic

SEO is the best method of capturing traffic via search engines but with constantly changing requirements, this is not the only method of ensuring website traffic. Social media presence is a major factor is determining the strength of a brand’s credibility and trustworthiness. Therefore, a brand’s presence on social media is as important as keyword rankings for the generation of website traffic.

customer service

Enhanced Customer Experiences

Social media is a communication channel at its core as it connects people all over the globe. Interaction with customers is a great opportunity to convey to them the level of customer service and care provided by the business organization.

Customer complaints and queries on Twitter, Facebook, and other social networking sites can be answered and addressed almost instantly. You can thank them and also recommend additional products and services. Prompt responses relate to customers that the company cares about them and this leads to the goodwill and worth of a company being enhanced.

Social marketing is beneficial for your business no matter what industry you operate in or the customer base you cater to. With social marketing, you can successfully target your audience and stay ahead of your competition by building a strong a firm brand presence.

What we can do for you ?

We are aware, that a lot of small businesses have set up their own Social Media accounts such as Facebook Fan pages, Twitter, LinkedIn, YouTube, Instagram, Google+ and had good intentions to add posts weekly or even daily and may have done so in the beginning and then you simply got too busy or ran out of relent and exciting content to post to keep your users or followers coming back again and again.

Drive more Likes to your Facebook page

At JoanneSmithMarketing, we have the very latest software programs installed in-house, that will analyse the very latest viral content from multiple sources targeted to  key words relating to your business industry. We will find the most relevant trending topics from news sources – article links, youtube, Facebook trends, Daily Motion, Twitter, Flickr, Imgur, Giphy, Memes, Pixabay, and so on and post these Viral Trends to your timelines with links back to your website. This will in turn drive MORE traffic to your business and increase your sales.

increase profits

Help Increase your Business Profits!

When your Facebook Business page starts getting more likes, there is a very good possibility that the users will share your viral posts to other users and so on. These shared posts will always have a link back to your website so this means that when you Viral post is shared on other Fan Pages they will always have a direct link back to your website to view your products and services hence increasing the potential of following up and getting new sales through Social Media rather than just depending on Google SEO or Google Paid ads.

Still Interested ?

If you would like to discuss your options, we would love you to get in touch with us

please email:  with your contact details and we will get back to your shortly!

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